Apple Has A Secret Unboxing Room To Test Product Packaging

parislemon:

This doesn’t surprise me at all. What does surprise me is that no other consumer electronic company puts the care into packaging that Apple does.

By making each and every product a joy to open, Apple sets the tone for the product itself subconsciously in the user’s mind.

Compare this to the companies that put their products in the clear plastic anti-theft packaging. Not only do they take forever to open with a combination of scissors and ripping, I nearly slice at least one finger open every time. When I finally get the product out, part of me just wants to smash it against a wall — I’m that angry by the opening experience.

Could not agree more.

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    out of a box an event...must be cherished and/or preserved on Youtube. It’s like

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34. heartwithouthopeisntworthliving reblogged this from parislemon and added:

    ^ So damn true. When I got my first Ipod Touch it was straight from...and it was amazing....

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36. mac reblogged this from parislemon and added:

    Could not agree more.

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42. biglyre reblogged this from parislemon and added:

    It’s so fuckin true! Like those packs of printer ink you get from Costco. The thing though

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49. and-welove-justbecause reblogged this from dailybunch and added:

    well naturally. its all about the user experience - hence the prices. yet you are getting what you pay for, apple...

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